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elinca > Intel > Thoughts on Sales Letters

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Thoughts on Sales Letters

By Elinca West

Sales letters: why do they have to be so long? Why do they have to be stuffed with claims that are exaggerated or even impossible? Who needs ticking clocks and OTOs that claim to be available only once, forever? Haha!
Why put that kind of pressure on a potential client? If I were approached like this in a department store I would turn around and head for the door immediately!

Honestly, if I am seriously interested in any kind of product, the best way to put me off is a long sales letter, a ticking clock or a figure that indicates .... what? If you know something about html code you know, of course, that it can be adjusted to anything.

So why take people for a fool?

I am tired of endless lists of benefits, bonuses and gifts which inflate the salesletter even more, but which are of no real use because I just don’t have the time to review everything, let alone use it.
I am sick of screenshots that tell me.... nothing, in fact. Did you ever see a shopkeeper who revealed his figures to the clients?
I’ve had enough of testimonials from people I will never ever have the chance to meet and ask about the trustworthiness of such claims.

Certainly, there are exceptions, I don’t mean to reduce every single salesletter that contains the mentioned “information”. However, the bottom line is: less is more.

Contributed by elinca on November 7, 2008, at 7:03 AM UTC.

PLEASE VISIT THE CONTRIBUTOR'S WEBSITE
Info 365
Information on marketing related topics
info-365.blogspot.com

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